Founder & Principal Designer
Alicia Torosian
- Located in Newport Beach, CA & nationwide
- aliciatorosian.com
Alicia Torosian is the founder and principal designer behind her Southern California–based studio, known for creating timeless, meaningful luxury homes. Her work reflects a refined balance between aesthetics and functionality, where every detail is intentionally designed to elevate both the space and the experience of living within it. With a client-first philosophy and a deeply hands-on approach, Alicia has built a reputation for delivering homes that feel both elevated and personal, spaces that are not only visually beautiful, but thoughtfully designed to last.
FOUNDATION & BACKGROUND
Alicia’s approach to design is rooted in a strong foundation in construction and materials. Growing up in a family deeply involved in the tile and stone industry, she developed an early understanding of how spaces are built, not just how they look. She later refined this knowledge through formal education and over thirteen years of hands-on experience working within the family business, gaining expertise across residential and commercial projects. This background gives her a unique advantage, the ability to design with both creativity and technical precision, ensuring every project is executed at the highest level
Full Service Design
Complete interior design solutions from concept to final installation. Every detail is handled with precision to create a seamless and elevated living experience.
Space Planning Solutions
Thoughtfully designed layouts that maximize functionality and flow. Each space is optimized to feel open, balanced, and practical for everyday living.
Material Selection Guidance
Expert selection of finishes, textures, and materials that enhance the overall aesthetic. Every choice is made to ensure quality, durability, and timeless appeal.
DESIGN PHILOSOPHY
At the core of Alicia Torosian Design is a commitment to timeless design. Her work is not driven by trends, but by creating spaces that remain relevant, functional, and beautiful over time. Each project is approached with intention, blending classic forms, layered textures, and carefully curated details to create a cohesive and elevated environment. Her philosophy is simple: quality over quantity, always. Every space is designed to feel warm, livable, and deeply connected to the client’s lifestyle.
THE STUDIO
Founded in 2021, Alicia Torosian Design is a full-service interior design studio based in Southern California, serving clients across Newport Beach, Malibu, Laguna Beach, Pacific Palisades, and beyond. The studio offers a complete design experience, guiding clients from initial concept through to final installation, ensuring a seamless and highly managed process at every stage.
Each project reflects the studio’s signature approach: refined, cohesive, and built with intention.
SERVICES & APPROACH
Alicia Torosian Design offers a comprehensive range of services tailored to luxury residential
projects:
- Full-service design for new builds and remodels
- Furniture layout, sourcing, and procurement
- White-glove installation and final styling
- One-on-one design consultations
From early planning to final execution, Alicia acts as both a creative partner and a strategic guide, ensuring every decision aligns with the overall vision.
Her involvement throughout the entire process ensures a seamless experience for clients, eliminating stress while maintaining a high level of detail and control.
CLIENT EXPERIENCE
A defining element of Alicia’s work is the experience she creates for her clients. Her process is deeply collaborative, allowing clients to feel involved while still being guided by expert direction. She listens, refines, and elevates ideas, transforming them into fully realized spaces that exceed expectations. Clients consistently describe her approach as seamless, organized, and highly detail-oriented — with a level of execution that turns complex projects into an enjoyable and rewarding experience.
LIFESTYLE & PERSONAL INFLUENCE
Beyond design, Alicia draws inspiration from her personal life, travel, family, and meaningful everyday experiences all play a role in shaping her creative perspective. Living in Corona del Mar with her husband and three children, she understands the importance of designing homes that are not only beautiful, but functional and livable. This balance between lifestyle and design is what allows her work to feel authentic, not staged.
WHAT SETS HER APART
What distinguishes Alicia Torosian is her ability to merge design vision with construction knowledge.
She doesn’t just design spaces, she understands how they come together, how materials perform, and how every element interacts within the home.
This results in interiors that are:
- Thoughtfully executed
- Structurally informed
- Visually refined
Her attention to detail and commitment to quality ensure that every project is both elevated and
enduring.
Why Choose Alicia
Working with Alicia means partnering with someone who understands both the creative and technical sides of home design. She ensures that every decision made throughout the project adds value, enhances functionality, and elevates the overall living experience.
Her clients appreciate her transparency, organization, and ability to bring ideas to life with clarity and precision.
FINAL POSITIONING
Alicia Torosian represents a modern approach to luxury interior design, one that prioritizes
intention, quality, and long-term value over short-term trends.
Through her studio, she continues to create homes that reflect not only design excellence, but a
deeper understanding of how people live, experience, and connect with their space.
Timeless Aesthetic
Designs that remain elegant and relevant over time, focusing on lasting beauty rather than short term trends.
Client Focused
Every project is tailored around the client’s vision, lifestyle, and personal preferences for a truly customized result.
Detail Precision
Careful attention is given to every element, ensuring a refined and cohesive finish throughout the space.
Seamless Execution
From concept to completion, each step is managed smoothly to deliver a stress free and well organized experience.
